Career Change & Personal BrandingBlog

I recently wrote an opinion piece published in The Drum Marketing Magazine on the importance of authenticity in videos used for brand advertising.  I highlighted a few candid videos from brands capturing consumers’ emotions during their brand stunts and events. In some cases, you see engaging emotion unfolding before your eyes while in others, you […]

Many of my clients make transitions into new roles, and I often get asked the question of how they can get off to a good start in their new organisation or company.   I recently wrote an article on this topic, specifically geared toward marketers, but with principles that can be applied more broadly across […]

I was recently selected to be a judge for the upcoming, 3rd Annual Social Buzz Awards to be held in London at the end of November, 2013.  I’m looking forward to being part of the full judging panel.  View the full announcement from The Drum. Social media continue to play an increasingly important role in marketing, […]

My first Marketing Opinion article was published today in The Drum.  I chose The Drum as a media outlet because I believe the publication aligns with my philosophies and represents a promising path forward for the future of marketing trade journalism here in the UK. Fast & furious, bold, brave, and focused on the cutting […]

Thank you to everyone who came to my talk at MarketingWeek Live last week on The Art of Embracing Change Throughout Your Career.  This marked the first time I’ve publicly shared my personal story of career change in front of a large audience, and I appreciated everyone being so attentive, supportive, and engaged amidst the […]