Career Change & Personal BrandingBlog

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]

In this week’s Drum Marketing Magazine, I cover the first in a 2-part series on personal branding, Defining Your Personal Brand: What are your Attributes & Skills, leveraging principles from consumer brand marketing to help you create your own personal brand.  In this particular article, I cover how to identify your core attributes and skills.  In […]

One of the most important components of career management is building and maintaining your network.  Especially during times of transition, I’ve found my professional network to be invaluable in terms of generating job leads, securing speaking opportunities, and coordinating useful partnerships.  Anyone who has attended any of my career transition talks has heard me say […]

A couple weeks ago, I gave a TEDx talk (video post pending) about how to reshape the story of your career. One of the topics I touched on in my talk was about the tendency for people to resist change.  I talked about how this dynamic exists not only in our careers, but also when […]

Many of my career transition clients ask me about how best to leverage LinkedIn, especially when you’re proactively looking for a new opportunity.  I seek LinkedIn as being the most important professional social media network that you absolutely must be on if you’re someone who cares about maintaining a strong professional profile and network.  This […]