Career Change & Personal BrandingBlog

Let’s imagine a scenario.  You’ve just left your full time job to branch off on your own, to start your own business.  You really believe in the idea, and you can’t wait to start working with your first clients.  The problem is, you aren’t sure what to tell people about what exactly you do.  It’s something […]

Have you ever sat down at a conference, eager to meet someone sitting next to you in the audience only to find him staring at his phone? Have you ever taken the initiative to walk up and introduce yourself by name to someone only to witness her not share her name back in return, instead […]

“Joseph Liu was one of my favourite speakers at TEDx Cardiff.  He shared some themes many of us could relate to, and he spoke with emotion and sincerity. Most of all, he was extremely thought provoking, sharing some interesting lessons that made me reevaluate my life.” -TEDx audience member The first person who ever mentioned TED talks […]

Over 10 years ago, in my very first brand project, I worked on creating a new company name for the consultancy where I worked in Washington, DC. During the early days of the project when we were brainstorming ideas for a new name, the president of the company placed a book on my desk about Winged […]

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]