My mission is to help you gain the clarity, confidence, and courage to take the brave steps needed to relaunch your career and do more meaningful work.

The People I Serve how joseph can help you

Having a steady day job with a nice job title doesn’t necessarily mean you feel fulfilled.
If you’re struggling to find meaning in your day job, but unsure how to improve your situation, you’ve come to the right place.

  • MY BIO


My passion is for helping people gain the clarity, confidence and courage to relaunch their careers. After dropping out of medical school to figure out what I really wanted for my life, I spent the next 10 years working in brand management at both blue-chip & small startup companies in the US & UK.

Over time though, being embedded in the corporate world marketing cleaning products and desserts became rather uninspiring and mundane, so in 2013, I left my desk-job behind to start my own career consultancy focused on helping others navigate career change. Making the leap from my steady corporate office job into the world of solopreneurship was one of the scariest career moves I’ve ever made. But I’m so glad I did. Every single day, I feel energized, engaged, and excited to share my message and insights with others who aspire to find more meaningful work.

As a keynote speaker, workshop facilitator, career consultant, writer, and podcast host, I now take the principles I used to build & relaunch consumer brands to now help people build & relaunch their personal brands.


My personal branding work is informed 10 years of global consumer marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs. As a Speaker, Personal Branding Strategist, Career Coach, Podcast Host, and Internationally Certified Coach, I’ve taken the principles used to build & relaunch international brands to help career-changers and aspiring business owners build & relaunch their personal brands.

I’ve been a featured speaker at TEDx, MarketingWeek Live, and The Guardian, and I’ve also been cited in pubs like the Forbes, Fast Company, Glassdoor, The Muse, Monster, SUCCESS Magazine, Credit Sesame, CEO Blog Nation, and Career Builder. You can reference my full history of press coverage.

I also host the Career Relaunch podcast (watch trailer), featured as a top business podcast for entrepreneurs in Forbes, the “best podcast for transitioning to a new career” in Glassdoor, and a top podcast to “help you find a job” in Business Insider. The podcast’s also received unanimous 5-star ratings and has ranked in the US & UK as a Top 30 career podcast on Apple Podcasts.

I was awarded my Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.


As far back as I can remember, I’ve been fascinated by human behavior. While majoring in psychology during my college years at Northwestern University, I found myself fascinated with the science of sleep, social psychology, motivation, decision-making, and perceptions of self-worth.

I briefly worked in a laboratory studying Obsessive Compulsive Behavior (OCD) at the National Institutes of Mental Health, which taught me about anxiety and clinical research. Later, my interest in human behavior shifted toward organizational behavior as an employee within a rapidly growing start-up consulting firm in Washington, DC. I eventually went on to spend 10 years focused on consumer behavior in the marketplace as a packaged-goods brand marketer for both start-up and blue-chip corporations in the US & UK before eventually launching my own career consultancy focused on helping people relaunch their careers to pursue more meaningful work.


I regularly share commentary and thought leadership in the areas of career change, personal branding, the freelance economy, and self-employment.

If you are a journalist covering any of these topics, and need an expert comment or source for your story, please don’t hesitate to contact me at joseph [at] josephpliu [dot] com or fill out this media request form. My recent press comments and features are listed below!

Relaunch Your Career

Career Change

My unique approach & resources to helping you
successfully change careers


Check out these resources to begin doing work
that matters more to you your career transition

Workwith Joseph Liu

I love working with individuals and
groups focused on taking your careers
in a new direction.

Hearhow to relaunch your career

    I'm not a huge fan of motivational speakers, but Joseph isn't like the rest. He brought a depth of research and authenticity to public speaking I had not experienced before. He's also excellent on Zoom - I genuinely felt like I was sitting around the table with colleagues as he guided us on our personal branding.

    Sophie ZConsultant, Hong Kong

    I’ve thoroughly enjoyed working with Joseph. He provided material and perspectives truly specific to my situation which I found extremely helpful. Through our coaching conversations, I've gained clarity on what energises me and now have a clear plan to keep exploring more meaningful work. I’m so glad I made this investment in myself and my career.

    Mark BGlobal Finance Director, France

    Joseph Liu presented virtually on developing our personal pitch and networking strategies. He adapted his presentation effectively to the online format. Everything went off without a hitch (which isn't so common in online seminars these days), and he was an engaging speaker and host. It was one of the highest quality online workshops I have attended. I found the content very useful, and I will take his advice and guidance to heart as I continue on my career journey.

    Georgia PFundraising Coordinator, Toronto

    I attended Joseph's Personal Branding and Personal Pitch webinars that were very entertaining, insightful and full of useful content to guide you through the next steps of your career. Despite the virtual format, Joseph managed to keep us totally engaged and curious throughout with his energy and solid knowledge of the topics. Really good tips also about networking and common interview questions too. Totally recommend!

    Flavia SSenior Client Administrator, Jersey UK

    Joseph’s an ideal workshop facilitator - intuitive but practically and commercially grounded. Joseph's coaching significantly boosted the confidence and negotiation skills of our team members.

    Kate ACEO & Founder, London

    I benefitted tremendously from the way Joseph pulls on all of his expertise: professional transformation, entrepreneurship and branding. He helped me to gain tremendous confidence that my authentic voice and what I have to offer is valuable to my customers.

    Anne TCEO, Washington, DC

    Joseph is a dynamic speaker who gives visually engaging and current presentations. He was consistently rated by our internationally diverse business audience as one of the most useful speakers who offered concrete takeaways on personal branding.

    Sarmini G.Former Imperial Business School Program Lead, London

    Joseph helped me find the exact language to describe my skills and focus, so I'm now able to introduce myself to my clients more precisely, putting us on an immediate, solid footing.

    Kessler B.Anxiety Therapist, Easton, MD

    I've worked with conference speakers and presenters for over 20 years, and Joseph is a standout. I cannot recommend him more highly. I've also found his career change blog and website to be very valuable.

    Bob A.Education Executive, Philadelphia

    I attended one of Joseph’s workshops on how to give powerful presentations. He not only offered helpful tips on slide design, preparation and delivery of presentations, but also managed to make me feel less nervous about giving presentations myself.

    Anke B.Product Owner, Munich

    During a crucial period of change in my career, Joseph helped me clarify my values. He also effortlessly switched into a trainer role when I urgently needed tips for interviewing. I aced the interview, of course.

    Marcus HSenior Operations Officer, Brussels

    Joseph is an incredibly gifted speaker. His high-energy style and ability to connect with his audience makes for a truly inspiring workshop.

    Nicholas P.Tech Marketer, San Francisco

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