My mission is to help you gain the clarity, confidence, and courage to take the brave steps needed to relaunch your career and do more meaningful work.

The People I Serve how joseph can help you

Having a steady day job with a nice job title doesn’t necessarily mean you feel fulfilled.
If you’re struggling to find meaning in your day job, but unsure how to improve your situation, you’ve come to the right place.

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My passion is for helping people gain the clarity, confidence and courage to relaunch their careers. After dropping out of medical school to figure out what I really wanted for my life, I spent the next 10 years working in brand management at both blue-chip & small startup companies in the US & UK.

Over time though, being embedded in the corporate world marketing cleaning products and desserts became rather uninspiring and mundane, so in 2013, I left my desk-job behind to start my own career consultancy focused on helping others navigate career change. Making the leap from my steady corporate office job into the world of solopreneurship was one of the scariest career moves I’ve ever made. But I’m so glad I did. Every single day, I feel energized, engaged, and excited to share my message and insights with others who aspire to find more meaningful work.

As a keynote speaker, workshop facilitator, career consultant, writer, and podcast host, I now take the principles I used to build & relaunch consumer brands to now help people build & relaunch their personal brands.


My personal branding work is informed 10 years of global consumer marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs. As a Speaker, Personal Branding Strategist, Career Coach, Podcast Host, and Internationally Certified Coach, I’ve taken the principles used to build & relaunch international brands to help career-changers and aspiring business owners build & relaunch their personal brands.

I’ve been a featured speaker at TEDx, MarketingWeek Live, and The Guardian, and I’ve also been cited in pubs like the Forbes, Fast Company, Glassdoor, The Muse, Monster, SUCCESS Magazine, Credit Sesame, CEO Blog Nation, and Career Builder. You can reference my full history of press coverage.

I also host the Career Relaunch podcast (watch trailer), featured as a top business podcast for entrepreneurs in Forbes, the “best podcast for transitioning to a new career” in Glassdoor, and a top podcast to “help you find a job” in Business Insider. The podcast’s also received unanimous 5-star ratings and has ranked in the US & UK as a Top 30 career podcast on Apple Podcasts.

I was awarded my Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.


As far back as I can remember, I’ve been fascinated by human behavior. While majoring in psychology during my college years at Northwestern University, I found myself fascinated with the science of sleep, social psychology, motivation, decision-making, and perceptions of self-worth.

I briefly worked in a laboratory studying Obsessive Compulsive Behavior (OCD) at the National Institutes of Mental Health, which taught me about anxiety and clinical research. Later, my interest in human behavior shifted toward organizational behavior as an employee within a rapidly growing start-up consulting firm in Washington, DC. I eventually went on to spend 10 years focused on consumer behavior in the marketplace as a packaged-goods brand marketer for both start-up and blue-chip corporations in the US & UK before eventually launching my own career consultancy focused on helping people relaunch their careers to pursue more meaningful work.


I regularly share commentary and thought leadership in the areas of career change, personal branding, the freelance economy, and self-employment.

If you are a journalist covering any of these topics, and need an expert comment or source for your story, please don’t hesitate to contact me at joseph [at] josephpliu [dot] com or fill out this media request form. My recent press comments and features are listed below!

Relaunch Your Career

Career Change

My unique approach & resources to helping you
successfully change careers


Check out these resources to begin doing work
that matters more to you your career transition

Workwith Joseph Liu

I love working with individuals and
groups focused on taking your careers
in a new direction.

Hearhow to relaunch your career

    I attended Joseph's marketing bootcamp and case interview workshop during my Master's degree. I've not experienced any better presenter since. He has an amazing ability to send a message across in such a fun and engaging way. I still live by what he's said about branding yourself in the most effective way possible to land your dream job.

    Ralph ZAccount Manager, Meta, Dublin, Ireland🇮🇪

    I've attended many sessions on personal branding before, but Joseph Liu's sessions stand out as the best. His workshops are extremely well structured, and his excellent communication skills make every session efficient and impactful. He engages the audience and leaves no question unanswered. His Personal Brand Pitch session somehow packs everything you need to know about making an impressive introduction into one brief workshop that ultimately helped me land my job at Nike.

    Mariella MDigital Marketing Specialist, Nike, Amsterdam, Netherlands🇳🇱

    Joseph's an extremely well-prepared, engaging speaker able to structure messages in a simple and appealing way with clear objectives and audience takeaways. He uses his personal experience to reinforce messages making the session easy to follow and remember. You step out with clear key messages and calls to action that have a true impact on your career and professional development.

    Beatriz G.Director, PayPal Iberia, Madrid, Spain🇪🇸

    Joseph helped us all reflect on our own career stages and embrace our unique career paths and the challenges on our way. Thanks so much for your inspiration and motivation.

    Pamela M.Partner, IBM Consulting, Frankfurt, Germany 🇩🇪

    I had the opportunity to learn from Joseph when he joined a career day at Microsoft as a speaker. His honest, transparent and energizing approach while he shares his own experiences and learnings are super enthusiastic and encouraging. I appreciated Joseph's respect towards the audience, which is quite important to feel engaged during the sessions. Some questions he encouraged us to ask ourselves were eye-opener for me. After his speech, I now have more courage and understanding on what next steps I should take for my own career path. I strongly recommend you work with Joseph.

    Gözde A.Commercial Executive- Microsoft, London, UK🇬🇧

    Joseph hosted a ‘"Embracing Your Unique Career Journey" webinar for our Emerging Talent classes at VMware. I found him a very effective speaker, and I loved how he engaged with the audience. As someone who has worked in multiple industries, I really loved the advice on navigating non-traditional career paths and how to be confident and successful. We received excellent feedback from employees on Joseph.

    Aidan O.Program Manager- VMware, Ireland🇮🇪

    I'm not a huge fan of motivational speakers, but Joseph isn't like the rest. He brought a depth of research and authenticity to public speaking I had not experienced before. He's also excellent on Zoom - I genuinely felt like I was sitting around the table with colleagues as he guided us on our personal branding.

    Sophie ZConsultant, Hong Kong🇭🇰

    I’ve thoroughly enjoyed working with Joseph. He provided material and perspectives truly specific to my situation which I found extremely helpful. Through our coaching conversations, I've gained clarity on what energises me and now have a clear plan to keep exploring more meaningful work. I’m so glad I made this investment in myself and my career.

    Mark BGlobal Finance Director, France🇫🇷

    Joseph Liu presented virtually on developing our personal pitch and networking strategies. He adapted his presentation effectively to the online format. Everything went off without a hitch (which isn't so common in online seminars these days), and he was an engaging speaker and host. It was one of the highest quality online workshops I have attended. I found the content very useful, and I will take his advice and guidance to heart as I continue on my career journey.

    Georgia PFundraising Coordinator, Toronto🇨🇦

    I attended Joseph's Personal Branding and Personal Pitch webinars that were very entertaining, insightful and full of useful content to guide you through the next steps of your career. Despite the virtual format, Joseph managed to keep us totally engaged and curious throughout with his energy and solid knowledge of the topics. Really good tips also about networking and common interview questions too. Totally recommend!

    Flavia SSenior Client Administrator, Jersey UK🇬🇧

    Joseph’s an ideal workshop facilitator - intuitive but practically and commercially grounded. Joseph's coaching significantly boosted the confidence and negotiation skills of our team members.

    Kate ACEO & Founder, London🇬🇧

    I benefitted tremendously from the way Joseph pulls on all of his expertise: professional transformation, entrepreneurship and branding. He helped me to gain tremendous confidence that my authentic voice and what I have to offer is valuable to my customers.

    Anne TCEO, Washington, DC🇺🇸

    Joseph is a dynamic speaker who gives visually engaging and current presentations. He was consistently rated by our internationally diverse business audience as one of the most useful speakers who offered concrete takeaways on personal branding.

    Sarmini G.Former Imperial Business School Program Lead, London🇬🇧

    Joseph helped me find the exact language to describe my skills and focus, so I'm now able to introduce myself to my clients more precisely, putting us on an immediate, solid footing.

    Kessler B.Anxiety Therapist, Easton, MD🇺🇸

    I've worked with conference speakers and presenters for over 20 years, and Joseph is a standout. I cannot recommend him more highly. I've also found his career change blog and website to be very valuable.

    Bob A.Education Executive, Philadelphia🇺🇸

    I attended one of Joseph’s workshops on how to give powerful presentations. He not only offered helpful tips on slide design, preparation and delivery of presentations, but also managed to make me feel less nervous about giving presentations myself.

    Anke B.Product Owner, Munich🇩🇪

    During a crucial period of change in my career, Joseph helped me clarify my values. He also effortlessly switched into a trainer role when I urgently needed tips for interviewing. I aced the interview, of course.

    Marcus HSenior Operations Officer, Brussels🇧🇪

    Joseph is an incredibly gifted speaker. His high-energy style and ability to connect with his audience makes for a truly inspiring workshop.

    Nicholas P.Tech Marketer, San Francisco🇺🇸

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