My first Marketing Opinion article was published today in The Drum. I chose The Drum as a media outlet because I believe the publication aligns with my philosophies and represents a promising path forward for the future of marketing trade journalism here in the UK. Fast & furious, bold, brave, and focused on the cutting edge marketing that helps promote leading ideas to continue pushing the industry forward.
Read my perspectives on Rethinking the Client Agency Relationship.
“I do not draw a solid line between the client team and the agency team, but instead approach work as a client/agency team, jointly owning, jointly presenting, and jointly holding accountability for the outcomes.”
A big thank you to the team at The Drum for providing me with this exciting opportunity to contribute to your content. I look forward to sharing my perspectives on marketing and career related topics in the future.