27Jan' 15

Branding is an incredibly powerful tool great companies and products use to differentiate their offerings from others. The same is true when it comes to personal branding, the process of establishing & consistently reinforcing who you are and what you stand for.  What’s interesting is that the same characteristics that make brands great also make personal brands […]

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13Jan' 15

Although I spend a lot of my time coaching people on their careers these days, I still feel a big part of my identity is tied to the brand & marketing world.  I actually find that brands go through the same trials & tribulations people do when they’re trying to relaunch themselves.  I decided to share a […]

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18Dec' 14

The holidays are a time when you get a chance to reflect on your life, including your career–how happy you’re feeling, how satisfied you are with your direction, and whether you’re in the right role.  Perhaps you’ve been thinking about making a move for a while.  How can you tell if the time has come […]

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02Nov' 14

A follow-up note to my “Developing Your Personal Brand” workshop I delivered at the Cambridge Judge Business School. This past Friday, I hosted a series of Personal Branding workshops for the Cambridge Business School focused on defining what you stand for in your career & life. We covered 3 topics: the characteristics of strong consumer […]

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30Sep' 14

Last week, I gave a talk at the “On the Edge” Digital Marketing Conference on building strong relationships with your marketing agencies. Right before I went up on stage, as I was quietly reviewed the flow of my slides one last time, one of the organisers came up to me and asked me a question […]

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About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch® podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.

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