Career Change & Personal BrandingBlog

The wider you spread your reach when looking for a job, the more likely you are to find one. This is where social media sites can be of real benefit. Employers often look for future employees on such sites, and you can also make your connections aware that you are looking for a job. The […]

After spending 10 years working in brand management, I’ve come to see just how powerful marketing and branding can be when it comes to making a product or service stand out. I’ve worked on relaunching a business’s name to create a more versatile identity, trash bag brand’s packaging to stand out on shelf, a luxury […]

The beliefs you choose to cling onto, to drop, or to embrace will have a direct impact on which opportunities you pursue in your career and life. Here are 5 limiting beliefs you will need to drop if you want to feel at peace with making a major career change.

Self-promotion is not something that actually comes that naturally to me. As someone who’s now running my own business, I have to make a point to market and sell my services, but I always do my best to not overdo it. I suppose I was raised to value qualities like modesty and humility, so the […]

Earlier this year, I was delivering a personal branding workshop for a group of senior business executives who had assembled for a professional development day. During the middle of my presentation on how you can use social media like LinkedIn, Twitter, and Medium to build and reinforce your personal brand, one gentleman raised his hand, […]