05Feb' 14

A couple weeks ago, I was at a business school here in the UK coaching an MBA student on the topic of preparing for a brand case interview, and she asked, “What’s a great ad that you’ve seen lately?”  I found myself struggling to come up with an answer because to be honest, very few […]

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06Jan' 14

I’d never heard of Blue Monday until yesterday when someone in my family mentioned it to me for the first time.  As I look around, I can definitely see exactly where this term came from.  As I write this, I’m on my way back from a client meeting, riding home on the Tube during rush […]

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23Dec' 13

We all have chores in our lives, whether related to housework, fitness, social, or professional.  In the upcoming week, the extra days away from the office provide a convenient opportunity to take care of some “career housekeeping.” In today’s Drum Marketing Magazine, I provide a 5-hour “career housekeeping” guide, relevant to marketers and other business […]

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01Dec' 13

Last night, I couldn’t sleep due to a throbbing headache I couldn’t shake.  My guess is that it came about because I had been going around in mental circles about a question related to my coaching business.  As my family and friends can attest to, I’m an extreme “Type A” planner, and I have this […]

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28Oct' 13

I recently wrote an opinion piece published in The Drum Marketing Magazine on the importance of authenticity in videos used for brand advertising.  I highlighted a few candid videos from brands capturing consumers’ emotions during their brand stunts and events. In some cases, you see engaging emotion unfolding before your eyes while in others, you […]

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About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.

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