After spending 10 years working in brand management, I’ve come to see just how powerful marketing and branding can be when it comes to making a product or service stand out. I’ve worked on relaunching a business’s name to create a more versatile identity, trash bag brand’s packaging to stand out on shelf, a luxury dessert brand’s advertising to make it more relevant to consumers, and a global ice-cream brand’s image to reinvigorate it’s image.

In each case, we used certain principles to relaunch a brand. What’s interesting is that many of the principles of building and relaunching brands can also be applied to your personal brand so you can build your professional reputation, stand out to a relevant audience, and be considered for opportunities.

Read about 4 simple branding principles you can apply to your own personal brand to make it in my latest Forbes article.

Read 4 ways to strengthen your personal brand

About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.

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