After spending 10 years working in brand management, I’ve come to see just how powerful marketing and branding can be when it comes to making a product or service stand out. I’ve worked on relaunching a business’s name to create a more versatile identity, trash bag brand’s packaging to stand out on shelf, a luxury dessert brand’s advertising to make it more relevant to consumers, and a global ice-cream brand’s image to reinvigorate it’s image.
In each case, we used certain principles to relaunch a brand. What’s interesting is that many of the principles of building and relaunching brands can also be applied to your personal brand so you can build your professional reputation, stand out to a relevant audience, and be considered for opportunities.
Read about 4 simple branding principles you can apply to your own personal brand to make it in my latest Forbes article.