Career Change & Personal BrandingBlog

A follow-up note to my “Developing Your Personal Brand” workshop I delivered at the Cambridge Judge Business School. This past Friday, I hosted a series of Personal Branding workshops for the Cambridge Business School focused on defining what you stand for in your career & life. We covered 3 topics: the characteristics of strong consumer […]

Last week, I gave a talk at the “On the Edge” Digital Marketing Conference on building strong relationships with your marketing agencies. Right before I went up on stage, as I was quietly reviewed the flow of my slides one last time, one of the organisers came up to me and asked me a question […]

Managing your own business is not easy, especially if you’re a 1-person operation.  You could theoretically find yourself having every job title imaginable from Founder to Graphic Designer to Marketer to Salesperson to Legal Expert to Accountant to Buyer to Administrative Assistant. That last one comes up a lot more often than I ever expected!  Just today, I […]

Let’s imagine a scenario.  You’ve just left your full time job to branch off on your own, to start your own business.  You really believe in the idea, and you can’t wait to start working with your first clients.  The problem is, you aren’t sure what to tell people about what exactly you do.  It’s something […]

Have you ever sat down at a conference, eager to meet someone sitting next to you in the audience only to find him staring at his phone? Have you ever taken the initiative to walk up and introduce yourself by name to someone only to witness her not share her name back in return, instead […]