30Apr' 14

Over 10 years ago, in my very first brand project, I worked on creating a new company name for the consultancy where I worked in Washington, DC. During the early days of the project when we were brainstorming ideas for a new name, the president of the company placed a book on my desk about Winged […]

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24Apr' 14

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]

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16Apr' 14

In this week’s Drum Marketing Magazine, I cover the first in a 2-part series on personal branding, Defining Your Personal Brand: What are your Attributes & Skills, leveraging principles from consumer brand marketing to help you create your own personal brand.  In this particular article, I cover how to identify your core attributes and skills.  In […]

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02Apr' 14

One of the most important components of career management is building and maintaining your network.  Especially during times of transition, I’ve found my professional network to be invaluable in terms of generating job leads, securing speaking opportunities, and coordinating useful partnerships.  Anyone who has attended any of my career transition talks has heard me say […]

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02Apr' 14

A couple weeks ago, I gave a TEDx talk (video post pending) about how to reshape the story of your career. One of the topics I touched on in my talk was about the tendency for people to resist change.  I talked about how this dynamic exists not only in our careers, but also when […]

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About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.

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