The Career RelaunchBlog

I’ve had my fair share of major career changes. The beauty of change is that it opens your eyes to some new ideas and perspectives and a way that’s just not really possible when you’re in the same exact environment all the time. Things just look different from the outside looking in. So when Fast […]

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]

We all have chores in our lives, whether related to housework, fitness, social, or professional.  In the upcoming week, the extra days away from the office provide a convenient opportunity to take care of some “career housekeeping.” In today’s Drum Marketing Magazine, I provide a 5-hour “career housekeeping” guide, relevant to marketers and other business […]

I recently wrote an opinion piece published in The Drum Marketing Magazine on the importance of authenticity in videos used for brand advertising.  I highlighted a few candid videos from brands capturing consumers’ emotions during their brand stunts and events. In some cases, you see engaging emotion unfolding before your eyes while in others, you […]

Many of my clients make transitions into new roles, and I often get asked the question of how they can get off to a good start in their new organisation or company.   I recently wrote an article on this topic, specifically geared toward marketers, but with principles that can be applied more broadly across […]

I was recently selected to be a judge for the upcoming, 3rd Annual Social Buzz Awards to be held in London at the end of November, 2013.  I’m looking forward to being part of the full judging panel.  View the full announcement from The Drum. Social media continue to play an increasingly important role in marketing, […]