Do you feel under-appreciated at work? Are promotions passing you by? Are your talents and hard work being overlooked? Perhaps you are confident that you are providing great service to your company, based on your abilities and work record, but are wondering why your managers and peers never recognise you? Perhaps the perception others have […]
A company is only as strong as the people working for it. This is not just a saying, there are actual facts that prove that a company cannot grow unless it’s being backed by a strong team of dedicated professionals. Furthermore, public acknowledgment of your team’s expertise and experience brings additional value to your company. Building […]
An influencer is someone people see as an authority in a specific field or industry. Being one means you have the power to affect the way people make decisions. To become an influencer, you have to go through the process of developing a “mark” – this reflects your identity and what you do. It is […]
In the fashion industry, people are their own brands. From designers like Coco Chanel to editors like Anna Wintour to the top international supermodels, to today’s most popular fashion bloggers, these people know that their iconic personas are actually a tool for building their careers, businesses and empires. Italian fashion designer Miuccia Prada once said, “What […]
After spending 10 years working in brand management, I’ve come to see just how powerful marketing and branding can be when it comes to making a product or service stand out. I’ve worked on relaunching a business’s name to create a more versatile identity, trash bag brand’s packaging to stand out on shelf, a luxury […]
Self-promotion is not something that actually comes that naturally to me. As someone who’s now running my own business, I have to make a point to market and sell my services, but I always do my best to not overdo it. I suppose I was raised to value qualities like modesty and humility, so the […]
























