The Career RelaunchBlog

Branding is an incredibly powerful tool great companies and products use to differentiate their offerings from others. The same is true when it comes to personal branding, the process of establishing & consistently reinforcing who you are and what you stand for.  What’s interesting is that the same characteristics that make brands great also make personal brands […]

A follow-up note to my “Developing Your Personal Brand” workshop I delivered at the Cambridge Judge Business School. This past Friday, I hosted a series of Personal Branding workshops for the Cambridge Business School focused on defining what you stand for in your career & life. We covered 3 topics: the characteristics of strong consumer […]

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]

In this week’s Drum Marketing Magazine, I cover the first in a 2-part series on personal branding, Defining Your Personal Brand: What are your Attributes & Skills, leveraging principles from consumer brand marketing to help you create your own personal brand.  In this particular article, I cover how to identify your core attributes and skills.  In […]