How can you feel more empowered in your career? In this episode of Career Relaunch, Jay Kali, a former prison guard turned strength coach shares his thoughts on how adopting an empowered mindset and the relationship between hard work and luck. During the Mental Fuel® segment, I’ll explain why it’s important to take stock of how you’ve changed over time.

Key Career Insights

  1. While your job may have suited you in the past, it doesn’t mean that same job will continue to suit the person you’ve evolved to become.
  2. The harder you work, the luckier you may get (building off a quote about the relationship between work and luck from film producer Samuel Goldwyn).
  3. You don’t necessarily have to change everything or make a drastic move to create the career and life you want. You could start small, doing something on the side, or testing the waters in a way that’s low-risk.

Tweetables to Share

Resources Mentioned

  • We discussed the Japanese concept of the Kaizen Principle.
  • Jay is also really passionate about the Catch A Lift Fund that enables post 9/11 combat wounded veterans all over the U.S. to recover and rehabilitate both physically and mentally through physical fitness, motivation and support.
  • We referred to the Growth Mindset, something we touched on in Episode 41 with Victoria Crandall.
  • Jay has also graciously offered his book Educate, Demonstrate, Motivate for free to Career Relaunch listeners.
    Educate, Demonstrate, Motivate- Jay Kali

Listener Challenge

During this episode’s Mental Fuel segment, I talked about the importance of recognizing how much you’ve changed over time to help inform the next steps in your career.

My challenge to you is to think about the upcoming year (or 2 or 3) as a distinct chapter in you career. And if you were to name this chapter, what would it be called? What do you want it to be about? Is it about gaining more responsibility at work? Is it about achieving a certain level of visibility? Is it about something totally different outside of work? Like independence. Family. Fitness? Social life? Personal growth? Once you decide what you want to be about, take one action that focuses you on this priority.

About Jay Kali, Strength Coach

Jay Kali- Kali CoachingJay Kali is a Strength Architect who doesn’t just build better bodies, he helps build strong, empowered women.  He’s motivated by a desire to help others take charge of their lives and become physically, mentally, and emotionally stronger. His major career pivot came when he decided to leave his government job as a Federal Law Enforcement Officer, sell all his stuff, and move to a city and a country he’d never seen or lived before in his life.

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Episode Interview Transcript

Teaser (first ~15s): What else can I do in this world? Being a correctional officer, sitting in there, realizing, ‘This isn’t really in line with my views anymore. How can I be a part of something that I don’t even agree with?’ That was the big turning point for me also, just the intuition and just listening to myself.

Joseph: Hello, Jay. Welcome to Career Relaunch. It is really exciting to have you on the show.

Jay: What’s up, Joseph. I am pumped to be here. Thank for having me.

Joseph: Great stuff. I appreciate your enthusiasm. You’re our first guest calling in from Mexico.

I want to talk about how you ended up there, and I also want to talk about your time in the military and as a prison guard. I was wondering if you could start off by telling me about what you’re focused on right now in your career and life as a strength coach there in Cancun, Mexico.

Jay: You know what, Joseph? I got to, first off, give you props because I’ve already heard other podcasts. You have people from Africa, U.K., and the U.S. You’re hitting everybody up from all over the world. Nice job.

Joseph: We try to get a diversity of people in here. It’s something that I think is important for the show.

Jay: That is awesome. A little bit about me real quick. I moved down here to Cancun a little bit over six years ago, and I actually opened up my own fitness facility, the first of its kind here in Cancun. I had that going for about three years. After three years, I actually sold and closed both of my gyms and moved my whole entire business 100% online. Now, I am a digital, I guess you can say your virtual strength coach, and I help women all over the world.

Joseph: Cool. I want to come back and talk about that switch that you made going from what I’m going to call more of a traditional fitness coach to more of a virtual strength coach for women, but I want to go back in time, because you got a really, really interesting history, Jay. I know you haven’t always been a strength coach. I know there’s a lot to talk about there, but I want to go back and start by talking about your time in the military and why you chose to enlist in the army. Can you take us back to that time in your life and what led you down that road?

Jay: To be honest, it was 2002. I was 17 years old when I actually joined. The reason I had joined, we had 9/11, that just happened the year before then. The patriotism was kind of running through, living in Missouri and stuff, so that kind of at line there.

Also, I wanted to do something with myself. I wanted to take a step out. I knew that I wasn’t going to college, and the only way to really progress myself was go to the military instead of being stuck in a little town.

Joseph: Was that decision to go to the military pretty clear for you? Did you know for sure you didn’t want to go to college? How are you so clear about that particular path? Because I know that’s a really big decision to enlist in the army.

Jay: I never had the expectation, never going to college to be honest, Joseph. It was just never really in my—not where I grew up and live from. My whole idea and thought was, ‘You know what? The only way that I’m going to get out of this situation that I’m in is going to the military.’

Joseph: What was your time like in the military? Can you just give us a glimpse into your day-to-day life and your experience of being in the military?

Jay: My normal every day was kind of different, because there is one point where I’d be deployed, and there is one time where you’re back in the States. Each time, it’s a little bit different. Whenever you’re back in the States, you kind of have more what they call garrison. You look good, you clean your vehicles, and you make sure you’re on top of your job. Whenever you’re deployed overseas, that’s a totally different game over there also. The only mission over there is just to get back alive.

Joseph: This show is titled Career Relaunch, and we talk a lot about major career changes. One of the career changes I want to talk about, just moving forward from that point in your life, is how you went from being in the army to working in a prison. After that, we’re going to talk about your current life as a strength coach. How did you make that transition and how did that particular opportunity come up for you?

Jay: Actually when I got out of the military—I don’t know what you call it. A buffer job, I guess—it’s kind of an interesting story, because I actually worked as a manager, a head manager at a strip club when I was down in Texas while I was actually waiting to get picked up by the Feds for the prison job actually. It’s a really interesting dynamic. You’re talking about career relaunches. Listen. I have done some relaunches, man.

Joseph: I never actually stepped foot into a prison myself, Jay. I was just wondering, can you just give a glimpse into what a typical day was like for you there working in a prison? Maybe we could start off by talking about exactly what’s your role was there.

Jay: Straight in from the baseline as a correctional officer. It’s actually a really easy transition to go from someone who’s in the military to a federal law enforcement job. You already have the training.

You’re asking earlier how that transition was. Inside the prison, for example, that’s a totally different world. Remember, we keep on talking about these different careers, and honestly, it’s like hugely different, going through different doors, and literally in a prison.

I think the first thing, whenever I first walked in one, is to notice that you’re locked in. There’s no way out of it. You know what I’m saying? Once you go through that front door, that sliding door closes before the next one opens. It’s what you call a sally port. That’s the transfer space. Once those doors close, you know, ‘Man, I’m going into prison right now.’

Joseph: I’m a little naïve when it comes to this stuff. I guess my perceptions of prison are probably based on what I’ve seen in popular media. I was hooked on that series, ‘Prison Break,’ for a really long time. I loved that show. I think what I found most fascinating about the show was the social dynamic that happens between the prisoners and the correctional officers. I don’t know how accurate that is or how much that reflects reality.

Jay: We really can’t really compare it to things on TV. We have an idea, because obviously, you do have those relationships, especially whenever you know there’s times that you’re walking into a unit that might have 150 inmates or prisoners in that one wing, I guess you can say, and you’re in there by yourself. They’re not locked behind doors. They don’t have handcuffs on. They’re free to walk around and move, and you’re the only guy back there. It’s a different dynamic. It’s a totally different dynamic.

I’m sure across different levels also. If we really go deep in the prison lifestyle, you have different ones from county compared to city, compared to state, and all the way up to federal. Talking about the social interaction in a federal prison is a lot different than a lot of other prisons, because usually, the inmates are going to be there a lot longer. It’s a little bit more relaxed. That’s why they usually call it Club Fed Med.

Joseph: What were the kinds of prisoners that you were around? What was the range of the types of people that you crossed paths with there in the prison?

Jay: One of the prison cells, the really cool thing about it was actually what they consider an administrative level prison. What that means is that it actually has every single classification type of inmate there. You have the max lifers all the way to what they call campers, who actually don’t even sleep inside the prison. They sleep outside of the wire, and they actually usually take care of the prison grounds and stuff.

When I was in prison, I worked with everyone. I worked with mental health inmates who would be locked up for the rest of their lives because they’re not fit to return to society. I’ve worked with inmates who would be getting out in the next two months and trying to get them ready for civilian life again.

Joseph: What was the toughest thing about working with those types of people as a correctional officer for you?

Jay: You can go in there thinking you’re going to be in one place, let’s say, working with the inmates who are going to get out in two months. Next thing you know, you got to go work on an inmate who’s locked up for the rest of his life, who has a mental health issue. You have to wear a lot of different hats, and you got to be able to change really, really quickly. I think that’s probably one of the most challenging aspects of being in a prison like that, because you have so many different ranges of inmates.

Joseph: Just a couple more questions about your life there before we move on to your transition and why you decided to leave. It’s a really fascinating environment. I’m just trying to think about being in an environment where you’re surrounded by what I’m going to assume are mostly men who have done quite a few bad things in their lives and don’t have a lot, necessarily, to lose. What was one of the scariest things that happened to you when you were a correctional officer in that sort of an intense environment?

Jay: The scariest point, I would probably say, is the chow hall. The chow hall’s probably the most frightening place to be, because you’re trying to push through a lot of people really quick. You’re feeding close to 1,500 inmates or 1,000 inmates. You’re trying to get them all through in an hour and a half or two hours. That’s quick.

Then someone had a bad day, or someone did this, or someone did that. You got to worry about people cutting in line. It sounds ignorant, it sounds small, but respect goes a big way, especially in prison. If you disrespect someone, it can just spark. In that chow hall, that’s usually where it’s going to go down.

That’s probably one of the most frightening places, seeing those guys when they get agitated and about to do something, but then you, having the wherewithal, not being able complacent, knowing what’s going on, and being able to snap those guys out of it instantly too.

It’s not so much friendly like you see on TV. It’s more of a respect. If you respect me, I’m going to respect you. I’m going to respect you if you respect me. It goes back and forth. That’s probably the biggest thing that you learn in prison.

Joseph: That was going to be my other question for you: what did you learn from being in that environment, about yourself and also how to think about your own life?

Jay: I would say the biggest thing is just be cool. ‘Be cool, shorty. Just relax.’ Especially being from overseas and being in the military and stuff, you just automatically want to react instantly. Sometimes, they can play on that, and people don’t realize that. The best thing to do is just to be calm, level-headed, breathe a little bit, and hopefully, you’ll find a clear path on what you’re trying to achieve.

Joseph: I got one more question about this, Jay, and then I’m will move on to your transition. I’m just thinking, you and I have chatted on video cam before, and you’re clearly a lot bigger and stronger than I am.

Jay: Come on, man.

Joseph: Definitely, there’s no question.

I’m thinking, if I was in that environment, myself, I would be really scared. I think I would actually fear for my life. I’m not sure how well I would fare in that environment as someone who has spent most of my life working in offices and in the corporate world. How did you maintain your composure in an intense environment like that?

Jay: When I was in the military, I don’t think or I know I didn’t have the ‘body’ that you see whenever we video chat. There’s no way. I realized that. I don’t really believe the military has the best physical conditioning there is, or at least for the army, in my personal opinion, to look your best and feel your best.

When I went to the feds, I was overweight. I don’t really feel I even got that much respect from anybody, not from the other correctional officers and not from the inmates, just because of how I look. I was young. I was only 21. I was overweight, and it was just a different world. Once again, I’ll say that again.

That’s actually kind of what sparked me to really, really dig in deeper into fitness. It’s because of that. I’m thinking, ‘Man, I’m going into this whole new world, and I’m not on top of my game. What if something happens? What if?’ It’s just more of ‘I want to be prepared.’

I already had the training and stuff like that from the military, but you’re looks will go a long way. They see that, especially inmates – and other people. They see you take care of yourself. They see you’re strong. They’re not going to take advantage of the person who looks the strongest, never, nobody.

Joseph: Let’s talk a little bit about your transition and what triggered you to then move on to the world of fitness. I think when we talked before, you had a moment of epiphany where you realized that you didn’t want to continue working as a correctional officer in a prison. Can you just take us back to what you realized and why you decided to move on from this world?

Jay: I was actually in there for about five years, back and forth in the prison. I went to a couple of different prisons while I was in there. In that time, I was just sitting there. Once again, I joined at 21. I’m sitting there about 25 at this time. I’m just sitting there thinking, ‘Man is this all there is for me? No offense, but is this the only thing I can do: just babysit grown men? I think there is something more for me to do.’

That was pretty much just the epiphany, that just sitting there 8, 16 hours every other night and just making your rounds and realizing I’m just watching grown men who can’t take care of themselves. That’s all I’m doing.

Joseph: I think you ended up selling all your stuff, and then you decided to make a move. What made you decide that you needed to and wanted to make such a radical move that not only involved changing your career but also changing where you lived and where you worked?

Jay: I got a lot of push back from a lot of people. I was leaving a ‘federal job,’ a comfy job, a guaranteed job. I couldn’t get fired from it unless I did something completely, horribly wrong, which wasn’t going to happen. I was guaranteed money.

That’s what everybody tells you, ‘Get that security.’ I joined at 21. I could have stayed in for 25 years. I could have retired at 46. Everything looks like rainbows, right? I had people tell me constantly, ‘Man, you’re so dumb. You’re so stupid. You’re just going to leave this good, comfy job like this?’ I did.

If you’ve been talking about that to your listeners and you’re getting pushed back, listen. Nobody wants to see you succeed except for you, in my opinion, especially your co-workers. They don’t want to see you do better than them, because it’s going to make them feel bad.

Joseph: That does tend to be the reaction from people whenever you decide to step off the beaten path. There’s immediately this reaction that you’re crazy or ‘how could you be doing something so reckless?’ You, in spite of that, decided to make a big move. How did you pull that off?

Jay: It was more of ‘what else can I do in this world, what more is there?’ I realized I wasn’t really in line with where I was at that time either. Being a correctional officer, sitting in there, realizing, ‘This really isn’t in line with my views anymore. How can I be a part of something that I don’t even agree with?’ That was the big turning point for me also, just that intuition and just listening to myself.

Joseph: Let’s talk a little bit about the geographical move, because I know, sometimes, people who are listening to this are thinking you can to make a big change, and part of that change involves moving. At the same time, that can be really daunting. In your case, you moved to a different country where they speak a different language, totally different culture. Can you just explain how you got yourself situated there in Cancun, and why Cancun?

Jay: Actually, I sold everything so whenever I move to Cancun, I actually only move down here with like two of those big, square, tote things that you put locks on. That’s what I came down here with.

I was actually really lucky, because my dad ended up retiring down here. It was more of, ‘Hey, why don’t you come down, keep me company, and you can do whatever?’ Granted, at 25, 26, it sounds awesome. That sounds amazing until you get down there and you realize, ‘Man, I got to do something with myself.’

I sat down here for about three months. I really wasn’t doing much. I was like, ‘I need to find something to do something with myself.’ I got really lucky in having a place to come down and stay. The downside to that though is I was actually kicked out of my dad’s house six months later.

Joseph: Why was that?

Jay: I think, because—and this sounds horrible, but it kind of goes along the same lines of—some people just don’t want to see you succeed. I’m not saying so much with him. I think he just maybe had a different idea of what I was coming down for, because once I opened my gym, I was gone all the time. I would be gone by 5:30 in the morning. I wouldn’t get back until 10:30 at night.

When you think someone’s coming down to be your companion, that’s a lot different. I think he kind of got upset a little bit about that, but once again, I’m 25, 26 years old. I got to do something with myself. I just can’t sit around your house all day long.

Joseph: How does one go about starting a gym? Because that sounds really cool, like, ‘Okay, I want to focus on fitness. I need to find a place where I can train people.’ How do you go about actually setting that sort of an infrastructure up for yourself?

Jay: When I first got into this whole entrepreneur/small business owner thing, I used to always say, ‘No, it’s all me, there’s no luck.’ I realized, looking back, it’s all luck.

When I got down here, I just started reaching out and making connections and talking to people and realized there is another Mexican down here who also wanted to open a gym. We’re kind of along the same lines. Since he was Mexican and natural-born here, and I was just a tourist or whatever, it was nice because we can go in together. Going in with another Mexican helped me build that business.

Joseph: What was that like for you to now be training women (I think is your target market) and helping people get fit as quite a contrast from what you’re doing in the prisons?

Jay: Absolutely. When I had the gyms, the gyms were open to everybody. When I first had the gyms, it was the first fitness facility of its kind down here. It was more almost like a CrossFit style gym but a little bit different. That hadn’t really gotten down here, really popular down here yet. It was really nice because it was actually on the cusp. It was new. It was different. It got a lot of attention. I was able to open up two different gyms. It went really, really well.

Joseph: It’s going well for you, and you’re enjoying it. I think you decided to eventually switch it from being a physical gym to more of an online virtual training program. What was that transition like for you, and how did you manage to build that new type of fitness business for yourself?

Jay: That was probably one of the hardest transitions. I’ve really been going to that more. It’s a big transition going from a brick-and-mortar to 100% online. You come to the point where I had been with my partners for a little bit over three year, and you just realize we have different goals. ‘You’re not going in the same direction I’m going, and I’m not going the same direction you’re going, so let’s just call it quits and just shake it out and just split it 50/50. That’s what we did.

I got really lucky. Once again, I got really luck in that too.

Joseph: That’s a great segue, Jay, into one of the last things I want to talk about with you before we wrap up with some of the things that are important to you right now, which is just a few of the lessons that you’ve learned along the way, and also, as someone who works in the fitness space, some of the things that you think are useful and relevant to people as they think about their careers.

I wanted to start by talking about, first of all, this concept of luck because you’ve mentioned it a couple of times here that you feel like you’ve gotten pretty lucky. Every time you say that, I’m just thinking, ‘Was it really luck or was there something else about it?’ because I guess I’m one of those people who maybe doesn’t believe as much in luck. I feel like there’s something else about it. I was just wondering if we could just revisit the topic of luck in your perspective and how much that’s played a role in your life.

Jay: I don’t know. Maybe it’s just me being modest. At the same time, I’m really grateful. Maybe I don’t know any other way to put it.

The biggest thing is—and maybe luck is the wrong word—it always reminds me of that old quote. I don’t even remember who said it, but it was, ‘The harder I work, the luckier I get.’ Maybe just putting myself out in those different positions and trying things and realizing, ‘Okay, that didn’t work. Let me pivot. Okay, that didn’t work. Let me pivot.’

One of my favorite quotes I love telling people is, ‘You take that risk, you step out, and the universe will reward you.’ It might not come how you think it or when you think it’s going to come, but just you taking that bold step out and taking that risk, I really do believe that the universe rewards you. That’s because you find it inside yourself. Once again, you learn how to pivot. You learn how to grow. You learn how to move. That’s what helped me the most.

 Joseph: I was just wondering on that topic of risk, because I was actually going to ask you about that. One of the things that you talked about is this topic of this risk-reward and the fact that you take risks and the universe will reward you. Do you have any tips for people who are maybe less risk-loving and a little bit more risk-adverse, how they can become more comfortable with risk?

Jay: Getting comfortable, being uncomfortable, that’s another thing I learned from my mentor: knowing that it’s probably not going to be as bad as what you think it is. There’s many things that could go wrong.

Jim Rohn used to say ‘what if’ is the language of the poor, ‘what if this,’ or ‘what if that,’ or ‘what if this.’ You can always ‘what if’ something to death. Until you take that step, until you take that action, then you’re going to find out really what it is.

Maybe it’s because of how I do it. I do what they call ‘burn the ships.’ I burn them. I take that step, and I’m like, ‘You know what? I’m going to make this work.’ Maybe that’s just inside of you. I think that’s inside most of entrepreneurs too, whenever you realize, ‘You know what? I don’t want to be sitting in prison all day long. I don’t want to sit in this cubicle all day long.’

The worst case scenario isn’t that bad, like Jamie Foxx’s quote, ‘What’s on the other side of fear? Absolutely nothing.’

Joseph: I think part of that is feeling empowered to make a change. I know one of the other things you talk about in your materials is this concept of having an empowered mindset. I was wondering if you could just explain what you mean by an empowered mindset and how you apply that in your own career.

Jay: We talk about we have to make these big moves or these big risks where you had to move to Cancun or Africa to actually do something. No, you don’t. You don’t at all. One of the biggest lessons that I’ve learned and something that I’ll probably ‘tell my younger self’ was make it work with both.

Another Jim Rohn quote is, ‘You make your living at work, but you make your fortune outside.’ If you can figure out a way to work on your fortune outside of work or work on that business that you want to transition into, maybe that will help the more risk-adverse people. Start working on little sides, and then you can fully transition whenever it’s a full fledging machine.

I would say that’s one of the biggest lesson I learned, that you can do multiple things at one time. You don’t have to say, ‘You know what? No. Forget my federal law enforcement job. I’m going to quit that. I’m going to move to Cancun. I’m going to open up…’ No. You don’t need to make big moves like that.

If you want to open a gym, why couldn’t you open a garage gym inside your house and get some people over and start with 10 people every other day coming in and paying you a couple of dollars. It’s just the small steps.

Joseph: That’s a really good point, Jay, about not forgetting these in-between options. It doesn’t have to be so radical or extreme. There could be something that you could do, like a small step change that you could make that could open up some of these opportunities for yourself.

What do you think stops people from doing these sort of side gigs? It sounds like that’s a great idea, like, ‘Okay, I’ll start something on the side’?

Jay: Fear. That’s the number one stop for everybody. Once again, ‘what if.’ If I would have said ‘what if’ to myself and second guess myself—this actually goes back into the empowered mindset—are you empowering yourself whenever you say, ‘Well, what if I don’t have enough money by the end of the month?’ or, ‘What if this fails?’ or, ‘I’ve tried this before, it hasn’t worked.’

There is a time in my business when I moved online, I went eight whole months without signing a new student. Bills were due. Things were happening. I was struggling. I was being tested, ‘I want to see how much you want this.’

Joseph: During those eight months, what’s something that you learned about yourself, going through that process of not having an income for an uncomfortable period of time?

Jay: I realized how scarcity mindset I was. I realized how much of a need and want I was coming off on. When I would get on to these sales calls, I was in such a need to make that sale that it was just coming through my voice, I guess you can say, and it was just pushing people away.

Going back to that empowered mindset, it’s not just being silly and ignorant like, ‘Oh, everything’s all rainbows and sunshine.’ It’s being legitimate about what’s happening but knowing that you’re working towards something, and better days are coming. That’s the empowered mindset in my opinion, the knowing and belief in yourself, knowing that your time is coming, and you constantly work towards that every day.

Joseph: For those people who are not familiar with the Kaizen principle—you also talk about that in some of your coaching materials—what is the Kaizen principle, and how do you think that can help you in your career?

Jay: The original Kaizen concept or word actually comes from Japan. They use it more of an application more to your work, but it’s actually more towards your life. We get so caught up on perfectionism. I think all of us do, or we think of, ‘Well, I’m not going to get it until it’s done or until it’s perfect at the very end.’ That’s really difficult to even get started.

What I love about the Kaizen principle is it’s just get 1% better some way in your life. Maybe you spend a little longer and read a book. Maybe you go for a little extra run. Maybe you go to the gym and lift weights. Maybe you read that business book. Some form of your life, you’re getting better just 1% every day.

Joseph: I want to wrap up, Jay, with something that I know is important to you. I was wondering if you could tell me a little bit more about the Catch a Lift Fund, which helps post-9/11 war veterans. What’s that all about?

Jay: I love Catch a Lift Fund. It’s probably one of the first charities that could really, really stand behind and support. Maybe it’s because I’m a war vet also. The Catch a Lift Fund was created to help 9/11 or post-9/11 war veterans who were injured in Iraq or Afghanistan. What they do is they raise money and they provide gym memberships or gym equipment for veterans at their house so they can start working on themselves.

As we know, working out builds your self-confidence and makes you feel better about yourself, things like that. It’s actually what Catch a Lift does. They’re making war vets better, and so I love it. They’re awesome.

Joseph: Alright. I’ll be sure to include a link to, which is where people can go to make a donation to this charity, which I know is really important to you.

Jay: Yes, thank you so much, Joseph.

Joseph: Absolutely. Well, the very last thing I want to talk about, Jay, is your book, Educate, Demonstrate, and Motivate. Can you just give me a glimpse into what your book is all about?

Jay: I think you actually just said it – educate, demonstrate, motivate. That’s the book. It’s broken down into three main sections. It’s going to educate you on the benefits of strength training and fitness and taking care of yourself. In the next session, I’m going to demonstrate it. You actually have workout videos, exercises, and things like that with actually me showing you how to do everything. The last one is motivate, teaching you how to build up that internal and external motivation. Like one of your other guests said, ‘the growth mindset versus the fixed mindset.’

There’s a lot of concepts that go into this. That’s, once again, going back to that empowered mindset, building that motivation. That’s actually what the book breaks down. My goal with the book was to be your last fitness and nutrition book that you’re ever going to need in your life, and I think I’ve accomplished that.

Joseph: I think people should definitely check that out. If people want to check out the book, where can they go?

Jay: You know what, Joseph? Just for your listeners, because you had me on here, I want to give back. If they want to get it, I’m going to give it to them 100% for free, Joseph. How about that?

Joseph: That’s very kind of you, yeah.

Jay: They can get the paperback version, all of this is free plus shipping, or they can actually download the digital copy today. If they want to get it, just go to, all one word ‘secretgift.’

Joseph: Thank you very much, Jay. That’s very kind of you to offer that. I know that a lot of people, including me, are always looking for ways to get more fit. I always seem to get stuck after the first week of a new fitness regimen, so I’ll have to check that out myself.

Jay: There’s going to be a perfect chapter in there for you, buddy, that, I’m telling you, it’s going to help you ‘maintain that fire’ is what it’s called.

Joseph: Before I let you go, is there one tip that you have found works really well for your clients when they’re feeling stuck on anything related to fitness. I guess I’m asking that because—this isn’t a fitness show, but—I think that there’s a lot of lessons in sports and fitness that you can apply to your own life. Is there any one thing that you think has made a really big difference to the people you work with?

Jay: It’s going to be the one that’s going to surprise your people the most. If you’ve hit a plateau, and you’ve been working and working and working and trying so hard, trying so hard, my number one recommendation for you, take a break. Relax. Take about a week off.

Joseph: Yeah, you’re right. I didn’t think you were going to say that, but that’s actually not a bad idea.

Jay: I know, it’s crazy. Everybody is going to be like, ‘Wait, hold on. What do you mean take a week off?’ What happens is almost like a natural reset for your body.

What happens is our bodies are smart. They adapt really quickly. If you’ve eaten the same chicken and broccoli or chicken and spinach every day, the same meals day in and day out, doing the same workouts for the past three months, your body’s adapted. If you just take a break, relax, reset, and once you get back into it, you’re going to see those changes again.

Joseph: Very cool. I’ll definitely have to try that. I’m not good at doing that, so that’s a good reminder to me that I also need to take breaks.

I have taken up plenty of your time today, Jay. Thanks so much for filling all of my many questions about your life, first of all in the military, then as a correctional officer, and currently working in the world of fitness as a strength coach. Thanks so much for telling us about some of the principles that have helped you in your life and the importance of making sure you take a break and also having an exit strategy.

Best of luck with everything you have going on there in Kali Coaching, and I’m definitely going to check out your book too.

Jay: Joseph, please, let me know what you think. Please check out the website. I would love to hear your feedback, man.

About Joseph Liu

Joseph Liu is dedicated to helping people relaunch their careers and do more meaningful work. As a public speaker, career consultant, and host of the Career Relaunch® podcast, he shares insights from his decade of experience relaunching global consumer brands to help professionals to more effectively market their personal brands.

About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.