Many of my career transition clients ask me about how best to leverage LinkedIn, especially when you’re proactively looking for a new opportunity.  I seek LinkedIn as being the most important professional social media network that you absolutely must be on if you’re someone who cares about maintaining a strong professional profile and network.  This week, in my Career Advice for Marketers column in The Drum, I tackle the topic of LinkedIn Recommendations vs. Endorsements–how recommendations are useful and endorsements are not.

Read my full article entitled: “Get LinkedIn recommendations instead of endorsements” in today’s Drum.


About Joseph Liu

Joseph Liu helps aspiring professionals relaunch their careers to do work that matters. As a keynote speaker, career & personal branding consultant, and host of the Career Relaunch podcast, his passion is helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands.

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