Running my own business over the past decade has been an exhilarating journey full of both successes and disappointments. I remember first deciding to start my own business back in 2013, shortly after I’d just been promoted into a global marketing role in the corporate world. Ironically, that promotion helped illuminate the fact I didn’t […]
10 years ago, I made the difficult decision to leave my 10-year corporate marketing career behind to start my own business. At the time, I was working for a well-known, global consumer ice cream brand at an established, international company. However, my growing disillusion from my job focused on increasing ice cream consumption combined with […]
When attempting a career pivot, you might find yourself disproportionately focusing your efforts on the practical aspects of changing careers like reworking your resume, networking with people in your target industry, or brushing up on your interview skills. All these efforts are important. Equally important is dealing with the emotional aspects of walking away from […]
Rejection is an inevitable part of any challenging or meaningful endeavor. Sometimes, rejection is explicit and in your face. A prospective client may say no to the services you offer or a hiring manager may tell you they’ve chosen a more well-qualified candidate. Other times, rejection is implicit and less obvious but just as frustrating. […]
Have you ever considered making a big career move only to put it off indefinitely? Maybe you were unhappy in your job and wanted to explore a different career path. Or you considered starting your own independent business but could never quite take the leap. The truth is, even if you have an idea that […]
Identifying and communicating your niche can make the difference between you being sought after or overlooked. Take the time to define your unique positioning so you can stand out and differentiate yourself from others.