Career Change & Personal BrandingBlog

Even when you know you’re in the wrong job, figuring out what to do instead can be a struggle. The Japanese concept of “ikigai” could help you clarify which career path could align with your values and lead to more fulfillment, purpose, and meaning.

When I was a bright-eyed MBA student in business school, one of our professors warned us that a decent number of us would end up accepting professional roles that conflict with our character at some point in our careers. I always considered myself a highly ethical, principled individual with an unwavering set of morals guiding […]

One of my earliest childhood memories was playing with my mom’s 1980s Panasonic RQ-341 cassette tape recorder. When she wasn’t using it to play Suzuki songs and record our violin recitals, I used it to host a make-believe radio show from my bedroom closet, recording myself narrating children’s stories and hosting pretend interviews with imaginary […]

Running my own business over the past decade has been an exhilarating journey full of both successes and disappointments. I remember first deciding to start my own business back in 2013, shortly after I’d just been promoted into a global marketing role in the corporate world. Ironically, that promotion helped illuminate the fact I didn’t […]

10 years ago, I made the difficult decision to leave my 10-year corporate marketing career behind to start my own business. At the time, I was working for a well-known, global consumer ice cream brand at an established, international company. However, my growing disillusion from my job focused on increasing ice cream consumption combined with […]